Cask Whisky market set for 'rocket growth' over the next 5 Years

Cask Whisky market set for ‘rocket growth’ over the next 5 Years

A survey conducted to gather a range of qualitative and quantitative performance analysis for the global whisky Market, comparing it with data from manufacturers of other spirits (including gin, rum and vodka), has found that Scotch Whisky is (by far), the spirit industry's leading performer across a range of key historical and future forecast metrics.

Those polled came from a variety of established & emerging players in the spirits market, including: Bacardi, Beam Suntory, Diageo, Pernod Ricard, William Grant & Sons, Aceo, Ben Nevis Distillery, Brown-Forman, Edrington, Glenmorangie, George Ballantine Son, Gordon & MacPhail, Harvey’s of Edinburgh, International Beverages and Isle of Arran Distillers.

The survey found that whilst the covid-19 pandemic has made many spirit manufacturers unsure about the future, distillers and blenders of Scotch Whisky remain bullish about the growth outlook for their products, with many citing recent sales figures, indicating that consumers rediscovered their love of Scotch, during the long months of lockdown in 2020.

The analysis also highlights the rising popularity of blended scotch among younger consumers globally, with whisky-based cocktails increasingly challenging the recent trend in emerging craft / independent gin, rum and vodka brands.

These factors appear to be helping make Scotch Whisky both a recession-proof and a pandemic-proof investment. And as such, the cask market is expected to grow significantly in the coming years.

Invest in Cask Whisky with an Experienced Broker

The Scottish Whisky Association, which represents Scotch Whisky Distillers and Blenders, published guidance last year, on what to think about when considering a personal investment in cask whisky. One of their key recommendations to investors was, 'speak to an established Whisky Broker', in order to help navigate complexities of the market.

UKV International AG operate a small team of dedicated rare Whisky consultants who can guide investors through the options available, using their wealth of knowledge and experience of the market, help them select the most appropriate cask investment to meet their budget and risk expectations.

Should you wish to discuss your requirements, one of our consultants can contact you personally to give you a better idea of how we can assist and what options are available. Alternatively, if you would prefer a private face to face meeting, we can arrange for you to come to our offices or if more convenient they will come to a location or your choice.

The full market report can be found at: